Every year the Super Bowl ads become the talk of the country, and it looks no different this year as Super Bowl commercials 2011 might be the best year yet. Why do we think that out of all the years, this year’s Superbowl commercials will create more buzz than any? Social Media, that’s why.

Super Bowl Commercials 2011 Create Buzz

Somewhere along the line, companies realized that as awesome as it is to have practically the whole nation viewing your 30 second spot – it is hardly ever worth the 3 million dollars that it is priced at today. So companies have decided to make wide use of social media tools such as Twitter and Facebook to have ‘fans’ for life, and make the discussion last for weeks.

Super Bowl commercials usually serve different purposes for different companies. For internet startups like GoDaddy and eTrade – it was their only way to reach a national audience with minimal effort, and for them the money has been well spent.

How about bigger companies whose products are in more competitive spheres, where making a lasting impact is much more difficult from a creative standpoint, especially when you have 30 seconds to do so and such huge expectations? They’ve decided to use Super Bowl commercials as much for awareness as developing their relationship with fans and growing that bond beyond the normal 30 seconds.

When you are able to draw in potential customers to your Facebook page or add them to your Twitter list, you essentially set up a channel where you can send as many ‘ads’ to them as you like. So that 3 million dollars for one ad turns into many ads for free over the long haul. On top of that, you can have your fans telling their friends online through Facebook shares and Twitter retweets – essentially having a free advertising sales force.

That’s the beauty of social media, and we’ve already seen companies realizing its importance. 2010 was the year where having a Facebook and Twitter account became as normal as having an email account. Which is why finally it makes sense for the Super Bowl 2011 commercials to make maximum use of this new medium.

On top of that, more viewers than ever will be able to follow up and watch Super Bowl commercials online – through tablets that have become widespread thanks to the iPad and also through their computer-like smartphones.

So during the 2011 Super Bowl commercials expect companies to encourage viewers to go to their fan pages online. Instead of leaving you in awe or with a smile on your face – Super Bowl commercials 2011 will have you doing work on their behalf. And that is the impact of social media, finally it looks like Superbowl commercials will be money well spent!